YOUR BIRTH . YOUR BREATH. YOUR POWER.

Breathing plays a powerful role during childbirth.

With each contraction, you breathe in deeply and exhale through the Winner Flow. This controlled exhalation helps engage the transverse abdominal muscles, creating gentle pressure behind the baby to support descent and birth.

The Winner Flow is a simple mouthpiece and breathing device that supports women during labour, birth and the postnatal period. By helping you regulate your breathing, it encourages relaxation, focus and connection with your body's natural birthing instincts. As labour progresses, it can help you maintain effective breathing patterns and engage your abdominal muscles when you need them most. The mouthpiece can be adjusted to different resistance levels to suit your needs.

Whether you're planning a home birth, hospital birth, induction, water birth or caesarean birth, the Winner Flow can become an invaluable part of your birth toolkit.

Winner Flow Device Only = €18.00

Now available as a bundle with our comprehensive Winner Flow Guide.

Created by Ask the Midwife, this exclusive 20-page PDF guide shows you exactly how to use the Winner Flow during pregnancy, labour and recovery. Designed to help you feel informed, prepared and confident, the guide provides practical advice, breathing techniques and tips to help you make the most of your Winner Flow throughout your birth journey.

What's Included in our Winner Flow Bundle:

•  Winner Flow breathing device
• 20-page Ask the Midwife Winner Flow Guide (Instant Digital Download) containing:

✔ The physiology of breathing in labour

✔ Understanding the fear-tension-pain cycle

✔ How Winner Flow supports the pelvic floor

✔ Step-by-step instructions

✔ Winner Flow settings guide for pregnancy, labour, pushing and recovery

✔ Daily practice plan from 36 weeks

✔ Birth partner support guide

✔ Frequently asked questions

✔ Troubleshooting tips

✔ Research and evidence summary

✔ Midwife tips throughout

Winner Flow Bundle (Device + Winner Flow Guide) = €25.00

Because when you understand your breath, you unlock your power.

Dimensions:
4 x 5cm, 20g

At each contraction the parturient breathes in deeply and then breathes out into the Winner Flow. This exhalation, acting on the transverse abdominal muscles, induces pressure behind the baby helping its descent and delivery.

When ordering the Winnerflow bundle- your PDF will be sent to you directly & the winner flow will be shipped within the next few days.

Shipping

We offer €5 flat rate shipping within Ireland with FREE shipping for orders over €100.

You can skip the shipping fees with free local pickup at our Dún Laoghaire store. After placing your order and selecting local pickup at checkout, your order will be prepared and ready for pick up within 24h. We will send you an email when your order is ready along with instructions.

Please have your order confirmation email with you when you come. Find more information about shipping here.

Returns

If you are not 100% satisfied with your purchase, you can return your order to us for a full refund or exchange within 30 days. Returns must be unused, unopened and in the original packaging. Proof of purchase is required. 

Please inform us of your intent to return the unwanted product or item so we can solve this matter quickly and efficiently.

You can read our full return policy here.